First approach to the value proposition

We want to base our marketing plan upon a nonexistent (at least not that we are aware of) company which main activity is to import exotic meats, and sell them to fancy restaurants ,and in some cases to some big names of the butcher/gourmet  sector  in the Mediterranean area.

Our head office will be located in Denia ,which is about 100 km from Valencia , 100 km from  Alicante  and is one of the main harbours to reach Balear islands. This three areas will be our key markets.

We want to create a distribution channel that will be able to deliver our products  without breaking the cold chain ,and keeping the products under the same excellent conditions as if they were fresh.

The kind of meat that we want to provide is still hard to find in the Spanish market but it is already well known in other parts of Europe as England.

We are not a traditional hospitality service . We do not provide of the regular products that any other food service can deliver .Our aim is to offer  always the latest and most exotic  products in the market  to our costumers  

The kind of customer that comes to us  have a discerning palate and is looking for an especial product to surprise their consumers.

Our products are thought to be cooked by the chefs of the most demanding restaurants  and hotels  and therefore their guests will be experienced and conscious about  how quality tastes.

        

Our costumers will enjoy of the best quality  exotic meats, imported frozen from the farest countries of the glove, and delivered on time at the door of their business .